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12![Factors Affecting Judgments of Prevalence and Representation: Implications for Public Policy and Marketing Donnel A. Briley, L.J. Shrum, and Robert S. Wyer Jr. Public policies are typically established to eliminate impor Factors Affecting Judgments of Prevalence and Representation: Implications for Public Policy and Marketing Donnel A. Briley, L.J. Shrum, and Robert S. Wyer Jr. Public policies are typically established to eliminate impor](https://www.pdfsearch.io/img/33e9db54b79974a76650b893765ff0a9.jpg) | Add to Reading ListSource URL: www.bm.ust.hkLanguage: English - Date: 2014-06-05 00:57:19
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13![IrIs W. Hung and robert s. Wyer Jr.* Consumers’ attraction to a product can often be based on the subjective reactions that they imagine they would have if they personally used it. three experiments examine the effects IrIs W. Hung and robert s. Wyer Jr.* Consumers’ attraction to a product can often be based on the subjective reactions that they imagine they would have if they personally used it. three experiments examine the effects](https://www.pdfsearch.io/img/276523c3f251d74521628a403c8617c2.jpg) | Add to Reading ListSource URL: www.bm.ust.hkLanguage: English - Date: 2012-03-06 04:00:19
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14![Psychological Inquiry, 21: 250–256, 2010 C Taylor & Francis Group, LLC Copyright ISSN: 1047-840X printonline DOI: 1047840X Psychological Inquiry, 21: 250–256, 2010 C Taylor & Francis Group, LLC Copyright ISSN: 1047-840X printonline DOI: 1047840X](https://www.pdfsearch.io/img/7eae5d55ab56e1b00c3815de7872dc85.jpg) | Add to Reading ListSource URL: www.bm.ust.hkLanguage: English - Date: 2012-03-06 04:00:20
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15![Journal of Consumer Research, Inc. The Role of Bolstering and Counterarguing Mind-Sets in Persuasion Author(s): Alison Jing Xu and Robert S. Wyer Jr. Reviewed work(s): Source: Journal of Consumer Research, Vol. 38, No. Journal of Consumer Research, Inc. The Role of Bolstering and Counterarguing Mind-Sets in Persuasion Author(s): Alison Jing Xu and Robert S. Wyer Jr. Reviewed work(s): Source: Journal of Consumer Research, Vol. 38, No.](https://www.pdfsearch.io/img/78a97604bebec82a5f965a7be2e490bf.jpg) | Add to Reading ListSource URL: www.bm.ust.hkLanguage: English - Date: 2014-06-05 01:01:42
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16![Microsoft Word - chen_fangyuan_cv_201503.docx Microsoft Word - chen_fangyuan_cv_201503.docx](https://www.pdfsearch.io/img/ec0a8efc5e1388e125021fa2f058624c.jpg) | Add to Reading ListSource URL: www.bm.ust.hkLanguage: English - Date: 2015-03-31 23:10:47
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17![Journal of Consumer Research, Inc. The Role of Relationship Norms in Responses to Service Failures Author(s): Lisa C. Wan, Michael K. Hui, Robert S. Wyer Jr. Reviewed work(s): Source: Journal of Consumer Research, Vol. Journal of Consumer Research, Inc. The Role of Relationship Norms in Responses to Service Failures Author(s): Lisa C. Wan, Michael K. Hui, Robert S. Wyer Jr. Reviewed work(s): Source: Journal of Consumer Research, Vol.](https://www.pdfsearch.io/img/b2c54b49588a2a46473af7034a0dfc26.jpg) | Add to Reading ListSource URL: www.bm.ust.hkLanguage: English - Date: 2012-03-06 04:00:19
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18![Consumers’ Reactions to a Celebrity Endorser Scandal Candy P. S. Fong University of Macau Robert S. Wyer, Jr. Consumers’ Reactions to a Celebrity Endorser Scandal Candy P. S. Fong University of Macau Robert S. Wyer, Jr.](https://www.pdfsearch.io/img/d8450ff09df35bc4e0155e6fa97c8af3.jpg) | Add to Reading ListSource URL: www.bm.ust.hkLanguage: English - Date: 2014-06-05 00:57:20
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19![Available online at www.sciencedirect.com Journal of CONSUMER PSYCHOLOGY Available online at www.sciencedirect.com Journal of CONSUMER PSYCHOLOGY](https://www.pdfsearch.io/img/7e5eaef760be3f03f3b77c9897cf842b.jpg) | Add to Reading ListSource URL: www.bm.ust.hkLanguage: English - Date: 2012-03-06 04:00:19
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20![Rashmi adaval and RobeRt s. WyeR JR.* exposing consumers to extreme prices can influence the price they are willing to pay for both related and unrelated products. drawing on previous theories of anchoring and adjustment Rashmi adaval and RobeRt s. WyeR JR.* exposing consumers to extreme prices can influence the price they are willing to pay for both related and unrelated products. drawing on previous theories of anchoring and adjustment](https://www.pdfsearch.io/img/b52179ae453003c47a760a16eeac9728.jpg) | Add to Reading ListSource URL: www.bm.ust.hkLanguage: English - Date: 2012-03-06 04:00:19
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